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"Locals Only" Discount Ski Tickets Fund Avalanche Center | UNITED STATES, UTAH | 04/09/2009, by Goooompz

Are you Beeping?
Bob the backcountry skier decides to take advantage of his weekend; he hops into the family station wagon packed with all his ski equipment and heads to the local pass.  Glad that he checked the avalanche advisories for the day, Bob knows to avoid avalanche terrain due to high volumes of new snow piled high upon old crust and the warm temperatures that heated the mountain yesterday.  Thanks to these words of caution, Bob has a lovely tour and rides unscathed to his car after a solid day of riding.
Friends of the Utah Avalanche Center Logo
Friends of the Utah Avalanche Center Logo

Many of us check avalanche advisory sites before heading out to the backcountry, but we often take the work of those who made it possible for granted.  Avalanche centers located around our mountain ranges employ numerous avalanche experts and maintain costly equipment to keep us out of harm's way.  These centers also host avalanche awareness courses and run programs to educate the public.  But now, these benefits are beginning to outweigh the support avalanche centers are receiving from the community. 
Utah Avalanche Center installing signs
Utah Avalanche Center installing signs

The Utah Avalanche Center is a non-profit organization, thus has no way of funding its avalanche programs and advisories without the help of sponsors and donations.  They do a tremendous job of providing accurate avalanche forecasts with relevant, detailed information.  In times as rough as these, however, budget shortfall became a tangible barrier the UAC was sure to face.  Yet refusing to sacrifice essential avalanche awareness programs, the UAC turned to Ski Utah, Backcountry.com, and the various Utah ski resorts for help.   Each resort donated the tickets, while backcountry.com provided the logistics and staffing.  The end result of this coalition has been extremely successful and innovative.




The solution: locals only one-day ski passes were sold with 100% of the proceeds transferred straight to the bank account of the Utah Avalanche Center.  These tickets could be purchased on backcountry.com for any of the Ski Utah resorts, and ranged in price from $20-$73(half-day and full-day passes).  Now at the end of its first year of implementation, "the lift ticket initiative has exceeded all of the organizers expectations generating approximately $38,000 in revenues.
Make sure you have your beacon!
Make sure you have your beacon!

These funds will enable the UAC to continue its avalanche forecasting through the end of April, educational programs, local outreach and the Salt Lake based 'Are You Beeping' interpretive sign program."  The program is expected to continue running as it seems to be a more substantial way for skiers to donate to the UAC while gaining a free day of skiing in return.  Purchasing these tickets is a great way to get fresh tracks when backcountry danger is high, while helping to support all the outstanding resources the Utah Avalanche Center provides.

Remember to never quit on something you care about; the backcountry community has shown its vehement passion for the sport and refused to let the UAC fade away.  With support and fresh ideas at your disposal, anything is possible and no challenge is unconquerable.


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