2011, by loulouxx82

MPORA | GEAR LAUNCHES TO THE WORLDS BIGGEST ACTION SPORTS ONLINE AUDIENCE.

Mpora.com, the world’s largest digital Action Sports platform, today launches Mpora | Gear for the snowboard market to its 4 Million monthly users at www.mpora.com/gear/snowboarding

Mpora | Gear is the first scalable single platform that enables users to find, compare and share tens of thousands of action sports products. The website, part of Mpora.com, includes advanced user reviewing capability and the functionality to compare, and buy directly from, some of the world’s best online retailers.

Mountain Bike and Road Cycling were the first two markets to be featured on Mpora | Gear (launched in October 2011) and are now followed by snowboard gear.

Since launching the site has been accredited by The Specialist Media Show who say:

'Congratulations to Factory Media, the niche sports publisher, who have just launched MPORA GEAR which aggregates product reviews across their markets, and makes it simple for users to rate and review products and compare a range of online retailers'

The site’s ethos is to present action sports fans with the most comprehensive selection of sports products in the world, and deliver it in an environment that it is easy to use, shareable with their friends, and provides the most useful shopping tool available by gathering professional and amateur reviews to facilitate the best buying experience possible.

ABOUT FACTORY MEDIA

Factory Media is Europe’s leading action sports media owner. It publishes 27 digital and 19 consumer magazine brands in six languages and serves over four million consumers across the snow, mountain bike, surf, wakeboarding, BMX, windsurfing, skateboard, motocross and cycling markets. It is a fast-growing, pioneering and diverse business dedicated to providing action sports fans with the very best content from around the world. Its digital network, a vast action sports resource headlined by aggregate portal Mpora.com, majors in video content and now, with the launch of Mpora | Gear, sports equipment. It is currently utilised by over 6500 other websites around the world.

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